In 1949, Bellezza d’Italia — the historic magazine for physicians published by Dompé Farmaceutici — commissioned a lengthy feature on L’Aquila and its region from an Abruzzo-born writer. The author was Giovanni Titta Rosa, one of the best-known figures in the Italian literary scene of the time, born just a few kilometers from the city that would soon embark on a long season of industrial development. Dompé helped shape this story by choosing L’Aquila as the location for its new production hub.