Launched in 1947 by the founder of Dompé farmaceutici, Franco Dompé, this magazine for doctors aims not only to entertain its readers with articles about travel, art, fashion and sport, but also to raise awareness of the company’s drugs through high-impact advertisements.  

Each issue uncovers Italy’s most charming cities and regions, hence the name Bellezza d’Italia, which literally means "beauty of Italy". As art director of the magazine, Franco Dompé chooses Franco Grignani, one of the most visionary designers of the time, who came up with many other successful corporate advertisements and brand logos in those years. He also picks as contributors some of the greatest authors and journalists around, such as Dino Buzzati, Indro Montanelli and Camilla Cederna. 

The magazine’s sleek design and prominent collaborations soon pay off. In 1955, the editorial staff headed by Franco Grignani, decides to redesign Bellezza d’Italia's layout as several imitations were popping up. From that year, in fact, the magazine is printed in a horizontal format instead of a vertical one. Beginning in 1956, it also expands its reach beyond Italy with translations into English, German and Spanish.  The last of the more than 70 issues of Bellezza d’Italia runs in 1962.